Warm Market Approach – For the Products 

Introduction

Hi _____, it’s (your name). Got a quick minute?”

(break the ice, brief small talk)

 

 

Reason for Call and Connection/Compliment

I’m calling today because I’ve just started a new business I’m really excited about and I thought about you.

 

Compliment

You are one of the fittest people I know...

 

I’ve always admired how much you are into health and wellness...

 

       And/or

 

Connection

I know you said in the past you were looking to get on a wellness program...

You had mentioned last time we spoke that you really needed to get to the gym more and eat better... 

I know how conscientious you are about natural food and your diet...

 

Interest-Creating Value Statement

The company I’m representing, Arbonne International, has amazing natural products that help people lose weight, look better, feel better, and save money on things they already buy right now and get a better product.

 

Share your experience

I’ve been using them myself and...

  

 

Question

So, my question is, would you be open to hearing more about this and perhaps trying some samples?

 

 

Present Next Steps and Get Commitment

Great!  We’re doing a virtual meeting next week that explains everything that you can log on from anywhere... it’ll be about 30-45 minutes...

 

Great! I’d love to get together with you and explain how this helps people... Would Wednesday or Thursday work better for you after work?

 

Great!  I just found out about a get-together another team is doing right here in _____

 

 

            If none of the above work, or if they are lukewarm...

 

Present a Tool and Get Commitment

There is a brief video that explains everything. I’d like to send it to you.  If you got it tomorrow, by when will you have had a chance to watch it so we can talk?