Warm Market Approach – For the Business

Introduction

Hi _____, it’s (your name). Got a quick minute?

(break the ice, brief small talk)

Reason for Call and Connection/Compliment

I’m calling today because I’ve just started a new business I’m really excited about and I thought about you.

Compliment

You are one of the best people-persons I know...

I’ve always respected your business judgment...

I love the way you can connect with anyone...

       And/or

Connection

I know you said in the past you were looking for something part time to supplement your income...

You had mentioned last time we spoke that you really weren’t happy in your job...

I know that you had looked at some different ventures in the past...

Interest-Creating Value Statement

The company I’m representing, Arbonne International, has amazing natural products that help people lose weight, look better, feel better, and save money on things they already buy right now, and get a better product. And there is great money-making potential by simply helping people. Plus it wouldn’t have to interfere with what someone is already doing, and it can be done part-time.

Optional

I’m on the team of one of the top sales trainers and authors in the country who was a long-time customer of the products and saw the tremendous business opportunity. He’s working with us and coaching us personally to help us get successful more quickly.

Question

So, my question is, would you be open to hearing more about this?

Present Next Steps and Get Commitment

Great!  We’re doing a virtual meeting next week that explains everything that you can log on from anywhere... it’ll be about 30-45 minutes...

Great! I’d love to get together with you and explain how this helps people, and the great income potential. Would Wednesday or Thursday work better for you after work?

Great!  I just found out about a get-together another team is doing right here in _____

            If none of the above work, or if they are lukewarm...

Present a Tool and Get Commitment

There is a brief video that explains everything. I’d like to send it to you.  If you got it tomorrow, by when will you have had a chance to watch it so we can talk?